OVERVIEW

A clothing boutique located in Middle Tennessee has a huge selection of young, contemporary clothing lines, crafted shoes & handbags, jewelry and much more in two different stores. What they needed was an effective method of getting the word out about their great products. A large majority of their customers are young women & teenage girls. They wanted a way to talk to them directly, keep them returning often and know without a doubt their money wasn’t being wasted.

They were a perfect fit for this program & it’s Kiosk, SMS/MMS Campaigns and Loyalty Program.

Within the first year, this business had 2,186 customers sign up for their loyalty program.

Within that same first year, this merchant sent 58,576 texts & saw their customers check-in 5,949 times using the kiosk.

By the end of their second year, this owner had more than doubled their total subscribers with 3,822 total. Their customers checked in 13,465 times and redeemed the loyalty offer 667 times by the end of the second year.

Kiosk

The kiosk’s fast & easy sign-up method makes it the best tool to use to get more sign-ups.

Text Alerts

Text Alert campaigns provide the most direct form of communication with customers.

Loyalty Program

Check-in via the Kiosk or Mobile Web App each time they visit the location by entering their mobile phone number.

CHALLENGES

This boutique owner wanted to be able to communicate directly with a large number of customers via text message. With the ability to get to a young demographic, text message was the best method for them. They also wanted a digital loyalty program

to provide incentive for customers to return quicker than they normally would.

Build a large database of customers to text directly.

Promote special products & drive traffic to store.

Keep customers returning at a faster rate.

SOLUTION

The Kiosk provided a solution for two of their challenges. It gets customers to sign-up for deals and promotions and it serves as an easy, quick digital loyalty program. Once getting the custom- ers to sign-up for the program, they can regularly text them to promote special offers & products.

Use the Kiosk platform for easy sign-ups and check-ins for the loyalty program.

The Loyalty program allows the merchant to text di- rectly with customers who haven’t visited the store in set amounts of time via the Automated Text feature.

Text alert campaigns will be created and sent to all subscribers on a regular basis to promote new products & promotions.

ADVANTAGES

With a 98% open rate and most users opening texts within 5 minutes, text messages are much more successful than email or app-based engagement platforms.

This program accomodates all the needs this retail merchant was looking to utilize.

No punch cards & No app downloads required.

Automated texts used to bring customers back after certain amounts of time without a check-in.

95% of text messages are opened within 3 minutes.

Thank you for reading our retail case study. If you are a boutique retail merchant and want to learn more about what we can do to help, please send us a text or click here to setup a personalized demo.