OVERVIEW

A prominent smoothie bar retailer that caters blended fruit- based drinks was searching for a full-mobile marketing & engagement program to compliment their loyalty program and mobile app.

They used this program to connect directly to their customers using mass SMS & MMS campaigns. They also used the In- Store Kiosk to optimize sign-up activity and started sending text message campaigns to them to promote their business.

Within the first 6 months on the program, this location had 7,328 customers sign up for their text program.

82%, (6,044) of those 7,328 subscribers opted into receiving text campaigns from this location as well, allowing the business to text those subscribers with future SMS/MMS text campaigns.

During the first six months of the program, they sent 151,255 texts to subscribers with redeemable offers, of which 468 customers visited the store in order to redeem the offer.

Kiosk

The kiosk’s fast & easy sign-up method makes it the best tool to use to get more sign-ups.

Text Alerts

Text Alert campaigns provide the most direct form of communication with customers.

Redeemable Offers

These offers are set per campaign, giving customers a special deal if they visit soon.

CHALLENGES

This particular merchant wanted to build up a large list of subscribers as quickly as they could so they could start them as soon as possible. They wanted to promote special and new flavors to their loyal customers to best hit their goals.

Build a large database of customers to text directly

Promote special products & drive traffic to store

Track success of campaigns

SOLUTION

There are several methods for customers to sign-up for the text club such as keyword marketing and the Mobile Web App, but they opted to use the Kiosk to make it super easy and fast for customers to sign up in-store.

3,538 customers signed up via the Kiosk & Keyword Market- ing in the first six months (3,191 via the kiosk).

1st text sent to 444 subscribers

1 month later – 1,272 subscribers 6 months later – 3,337 subscribers

Using redeemable offers, they are able to see the number of customers driven in for each text campaign.

Thank you for reading our smoothie bar case study. If you are a boutique smoothie bar merchant and would like to learn more about how we can help you increase revenue and customer satisfaction, click here to schedule a personalized demo.